Kristiina Pekkola is a sports psychologist based in Malmö. In early 2019, she reached out in a need of a new website for her company. I was briefed to build and design a website in light of modern standards.
The scope of this design case was such that the website was to function across standard devices, meet modern trends of the Web whilst being informative and compelling. Also, previous text content and photographs were to be renewed, and installments of the website was to be handled from my end. This website was to be treated as a platform for holding information related to the company and shortcuts to any paths of inquiry
Kristiina Pekkola has twenty years of experience working with people who seek help when they get stuck in life and have had a hard time sorting this out on their own. Her interaction with people takes place at the reception or out in the world, according to ones’ own needs. People come from near and far and usually through recommendations from friends’ own experiences or colleagues at work.
A critical requirement of the design brief was to convey Kristiina Pekkola’s personality, empathy, and professionalism to her target audience. A sense of her work environment and approach in her everyday work-life.
The website was built and designed bottom up using Flexbox, CSS3, and HTML5. The reason was that I considered the scale of the layout to be small enough for the functionality to not be comprised. I chose a minimalistic theme to convey the most necessary and appropriate content. Colours and typography were picked in relation to the branding of her company. Prior to the designing of the website, me and my co-worker visited her office whereas photographs were taken off her office and later edited. In this particular session, elements of her office were re-arranged for the photoshoot.
I believe the craftsmanship of making websites from scratch has somewhat faded the last decade. Although it provides mastery over the website and its composition, it does so at the cost of cross-device consistency. Retrospectively, for this particular design case, the use of Bootstrap would have been more productive and less time-consuming.